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Our Story

When you travel to the jungle frequently there are many stories to be told.

Like this one.

Franziska Freitag, who is the founder and CEO of The Floresta Association has quite some experience with spending time in the Amazon. And we guess, that spending so much time in a place that has such a big impact on our understanding of the world, is when there are many stories to be told, that you don’t hear in our every day world.


After living many years all over the world in the year 2017 Franziska decided to move back to Germany for good. At least she thought so…

A few months in Munich and she couldn’t help but feel like there was something off.

Already hearing the call of the jungle she committed to a trip to Peru to meet and learn from another indigenous community. The feeling that this wasn't enough time in the Amazon didn't leave her and a day before her flight to Peru she had a dream in which a voice told her to stay in the Amazon for an extra 3 months, if she really wanted to find her purpose in life.


Fast forward she ended up staying with a community called Yawanawa, spent a lot of time in the middle of the Amazon, all on her own, dieting, fasting, studying, and connecting with people so beautiful and magical that she simply fell in love.


During her time there, she had another dream.


And there she saw it.

Crystal clear.

Right in front of her eyes.

The NGO.

And she knew it had to be birthed into this world.

By her.

So she did.


Today Franziska is teaming up with some of the most amazing human beings on this planet to support the Amazon jungle and the traditional people who have been living there since the beginning of time.

Expressing her deepest heart’s desires through different projects giving back to the place where she found the deepest love, purpose, and healing she’s ever experienced in her entire life.

Floresta Association is now growing from a one village, one community project to taking on new projects in Peru, Ecuador, and Colombia.

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